"Palm leaf specialist LEEF from Berlin/Potsdam, a leading provider of eco-friendly tableware and takeaway packaging made from palm leaves, has acquired the sustainable packaging startup Wisefood.

Wisefood gained widespread recognition in 2018 through its appearance on “Die Höhle der Löwen” – the German reality TV show known to English speaking audiences as Dragons’ Den or Shark Tank – where the company introduced its edible drinking straws. The innovative company from Garching/Munich also developed edible cups and sells sustainable disposable tableware. Wisefood products have reached millions of consumers at major retailers such as ALDI and EDEKA, as well as wholesalers like METRO and TRANSGOURMET.

Two years after its founding, Wisefood was already reporting six-figure profits and generating a seven-figure annual turnover. The latest financing round in 2021 valued the company at over €5 million. Wisefood has established a fast-growing e-commerce business and acts as a digital wholesaler for clients in the hotel, restaurant, and café (HoReCa) segment, in addition to serving well-known major clients in the catering and retail sectors. Plans for Europe-wide expansion and further product line developments are underway."

Source: https://spnews.com